ENGAGE

THE CHALLENGE

"How can we engage  High Schoolers during their spring break to join our Mission and serve the Opiod Addictive community of Kensington, Philadelphia, rather than head for the bars and beaches?"A BIG MISSION with limited time and budget dollars. 

THE SOLUTION

The first was to get on the scene and experience for ourselves the mission at hand. We brought along our videographers and photographers to capture the essence of the MISSION. Interviewed countless individuals, both those on Mission and those on the streets. We knew we had to immediately ENGAGE several audiences with our digital strategies. Donors, partners in the Mission, service organizations located in the community and High School principals and leadership who got the importance of reaching their youth during their high school years.

Web Design and a digitial strategy with all audiences in mind was mapped out. 

THE RESULTS

Since 2016 over 500 high schoolers have participated in a Philadelphia Mission with Mission Youth during spring break and encountered Christ in the suffering found on the city streets. Lives were changed, some saved.

SERVICES 

• Consultation
• Design Strategy
• Market Analysis
• Campaign Strategy
• WEB Design and Launch
• Social Media Engagement

THE CHALLENGE

The President and National Director were receiving criticisms from their members and Chapter presidents regarding their overall communication strategies and the look and feel of their marketing materials and need to expand their social media channels. During COVID they were looking to engage their audiences by beginning a virtual speaker series followed by an inperson national conference in New York City. The brand was inconsistent throughout their exisiting channels and their members were making their voices heard. They knew their Higher Purpose and were passionate about expanding brand awareness to a much larger audience.

THE SOLUTION

Working with the Lumen Institute  for over two years,  we began with upgrading all existing marketing collateral and media channels to ensure the brand was consistent, fresh and highly visible. This included a complete redesign of their website to include video testimonials and integrating social media and event management systems promoting a series of virtual speaker events. Videographers were able to record powerful personal testimonies from members.  A new email newsletter template was designed and  consistently hitting members inboxes . Advance email marketing reporting  to Chapter Presidents allowed them to gauge member engagement. We partnered with an app developer as an alternative resource for Chapter meetings,  content, attendance keeping and place to easily find all relevant member resources.

THE RESULTS

Chapter Presidents felt heard and became more engaged. Communications was streamlined and  the integrated consistent messaging  help support growth in exisiting membership and opening new chapters throughout the country.

SERVICES

• Digital Media Consultation
• Website Design Strategy
• Market Analysis
• Campaign Strategy
• Website Re-Design and Launch
• E-Mail Marketing
• Social Media Integration
• Liaison for their App developer
• Virtual Conferencing
• Video Editing Services

THE CHALLENGE

For non-profits, donor retention, engagement and growth allows for their Higher Purpose to be attained. Most non-profits have been founded on their Higher Purpose but lack the ability to communicate it effectively in today's every moving media jumble. The Legionaries of Christ, passionate missionary Catholic Priests, needed to showcase the importance of their work for the Church to change the culture. Their annual fundraising event lacked enthusiasm. This event was the single day of the year they asked for monetary support for their mission. The challenge: How can we make this one night touch the hearts of a wide audience of qualified donors?

Additionally, complete financial transparency is central to increased donations. A Secondary Challenge: How could we communicate our needs to our donors and engage them in the Mission and our Higher Purpose? 

THE SOLUTION

Strategic messaging and  videographers were brought on their mission to film the Priests in action and serving. A five minute powerful video to be presented at the fundraising event was central to moving the audience to increased generosity.  In addition, short "teaser" videos were created prior to the event to keep on message and on target to generate excitement and participation in the event. 

To meet their challenge of greater financial transparency, we developed their version of an annual report to hand deliver to exisiting donors and available to potential donors which told the story of the mission , their challenge and monetary needs.

THE RESULTS

The annual fundraising event generated double the donations and continued to climb each year.   The professionally branded annual report  was central to financial transparence and telling their story which moved donors to increase their generosity through annual giving. 

SERVICES

• Consultation
• Videography and Messaging
• Electronic fundraising platform
• Campaign Strategy
• Website Design 
• Social Media Engagement
• E-Mail Marketing Strategy
• Social Media Integration
• Video Editing Services
• Graphic Design 
• Content Creation